Ya wanna go to lunch!

I can’t tell you how many times I’ve found myself in a car, riding to lunch with the same people I’ve lunched with every day and no one could ever agree on where to eat.

In the car, on our way, with absolutely no idea where we’re going. The only thing we all know is that we’re hungry and we want to be full.

If you take a look around, you’ll see that lunchtime isn’t the only occasion where goals and plans are left out of the day-to-day.

Too many companies – both large and small – mistakenly start marketing without a plan or knowing what they ultimately want.

So what’s the big deal? Set some goals.
What do you want? Where do you want to go?

And create a plan.
How do you best message who you are, what you do and why it’s important?
Who’s your target audience?
What can you say or do to set yourself apart from everyone else?
What marketing tools will most likely get you to goal?
What value can you provide to get people’s attention?
How can you build relationships and customer loyalty?
Do you have the resources, time, etc. to achieve success?

One of the great things about online marketing and social media is its low cost. In fact, most of the online tools are free and many people use them to perform incredible feats of brilliance. Obviously, the Obama Presidential Campaign is a new benchmark for online marketing and social media, but it’s the lesser-known marketers that interest me.

Last week I was having lunch with my friend Llew who told me about a folk-rock musician named Corey Smith. Anyone ever heard of him… or his music? Not me. Llew went on to tell me that last year Mr. Smith’s income was 4.2 million! Check him out.

He’s a former high school teacher turned musician who, along with a great manager, came up with a unique marketing plan. Give the music away online, create strong relationships with his fans and charge them $5 per concert. They aren’t interested in radio play or publicity; they just want the fans to experience Corey’s music in person.

Also, check out how he markets himself online. Even though he says he isn’t into technology he has a perfect online presence. If you really study his tactics, he does a wonderful job with every point on the above checklist. He’s has a great plan and I would imagine he’s pretty close to goal.
Corey Smith homepage
Corey Smith myspace page
Corey Smith – official store click on this one and you’ll get a free koozie with any product purchase.

So, study, learn, create a plan based on a solid set of goals – and then implement.

Obviously, there is such a thing as a free lunch. You just have to know where you’re goin’ first.

I hope this helps and I would love to hear how you’re doing. As always, please share any comments/questions, or if you have anything you would like me to cover, let me know.
I look forward to talking to you again in a few days.



~ by Rich on February 3, 2009.

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